Introduction to the rise of short-form video platformsShort-form video platforms are driving much of the digital world's rapid expansion. TikTok, Instagram Reels, and YouTube Shorts have taken the world by storm because they instantly capture the interest of viewers. What this means for traditional YouTubers may be a question raised by the growing

Introduction to the rise of YouTubers and their impact on mediaThe way we consume content has changed thanks to YouTube. It used to be just a place for do-it-yourself projects and kitten videos. Today, international celebrities use it to set trends, affect public opinion, and start social movements. With new entertainment genres and massive viewers

Introduction to the rise of YouTubers and their impact on mediaThe way we consume content has changed thanks to YouTube. It used to be just a place for do-it-yourself projects and kitten videos. Today, international celebrities use it to set trends, affect public opinion, and start social movements. With new entertainment genres and massive viewers

Introduction to Influencer CultureInfluencer culture has swept the globe in the digital age. Aspiring producers now have access to a powerful platform in YouTube, which virtually instantly makes regular people into international celebrities. Countless views and millions of subscribers give the impression that these internet celebrities have it all�

Introduction to Influencer CultureInfluencer culture has swept the globe in the digital age. Aspiring producers now have access to a powerful platform in YouTube, which virtually instantly makes regular people into international celebrities. Countless views and millions of subscribers give the impression that these internet celebrities have it all�